Someone in a meeting says: "We need to be compliant."
Everyone nods. The meeting continues. Nobody asks what "compliant" actually means.
Here's the thing: compliance isn't a state of being. It's not a checkbox. It's not something you achieve once and forget about. Compliance is an ongoing practice of following the rules that apply to your business—and being able to prove you're following them.
This guide explains what compliance actually is, what it requires, and how to think about it without getting lost in legal jargon.
The Simple Definition
Compliance means your organization follows the laws, regulations, and standards that apply to how you operate.
That includes:
- How you collect and handle user data
- How you treat employees
- How you handle money
- How you secure systems and information
- How you communicate with customers
"Compliant" doesn't mean perfect. It means you have the right policies in place, you follow them, and you can demonstrate that you're following them.
Policies are how you turn legal obligations into repeatable behavior. A privacy policy isn't just a document on your website—it's a commitment to handle user data a certain way. A security policy isn't just words in a PDF—it's the standard your team follows when building features or granting access.
Compliance protects you from legal risk, yes. But it also protects your users, builds customer trust, and makes it easier to scale. Large customers won't buy from vendors who can't pass a security questionnaire. Investors won't fund companies with obvious legal gaps. Compliance isn't bureaucracy—it's infrastructure.
The Major Areas of Compliance
The details vary by industry and geography, but most businesses deal with compliance in a few recurring areas.
Legal and Regulatory Compliance
These are requirements that come directly from laws and government regulations. They vary by jurisdiction, but common examples include:
- Business registration, licenses, and permits
- Consumer protection laws (truth in advertising, refund rights, etc.)
- Anti-bribery and anti-corruption rules
- Export controls and trade restrictions
If you operate in multiple countries, you deal with multiple regulatory regimes. A US-based SaaS company with EU customers must comply with both US and EU laws. There's no "pick one."
Data Protection and Privacy
This is where most modern businesses spend the most time and energy. Data protection rules govern how you collect, use, store, share, and delete personal information.
Common frameworks include:
- GDPR – European Union's comprehensive data protection law
- CCPA/CPRA – California's privacy laws (with similar laws in Virginia, Colorado, and other US states)
- HIPAA – Health information privacy in the United States
- PCI DSS – Payment card data security standards
- SOC 2 / ISO 27001 – Security and control frameworks, often required by enterprise customers
Typical privacy-related policies include:
- Privacy Policy (public-facing, explains what data you collect and why)
- Data Processing Agreement (DPA) for B2B customers
- Cookie Policy or Cookie Consent Banner
- Data Retention Policy (how long you keep data)
- Data Breach Response Plan (what you do if something goes wrong)
Information Security
Security policies protect your systems and data from unauthorized access, misuse, or loss.
Common areas:
- Access control (who can access what, and how permissions are granted/revoked)
- Password and authentication standards (complexity requirements, MFA, etc.)
- Encryption (data in transit, data at rest)
- Incident response (what happens when something breaks or gets breached)
- Vendor security requirements (how you evaluate third-party tools)
- Regular risk assessments and security reviews
Security and privacy overlap significantly. You can't have good data privacy without good security. But security goes beyond privacy—it also covers intellectual property, system availability, and operational continuity.
HR and Workplace Compliance
These policies govern how you treat employees and contractors, and how you maintain a safe and fair workplace.
Examples:
- Equal opportunity, anti-discrimination, and anti-harassment policies
- Workplace health and safety (OSHA in the US, similar frameworks elsewhere)
- Code of Conduct and ethics guidelines
- Remote work, BYOD (bring your own device), and acceptable use policies
- Performance management and disciplinary procedures
Even if you're a remote-first company with 10 people, you still need basic HR policies. You can't just wing it.
Financial and Accounting Compliance
Financial compliance reduces the risk of fraud, accounting errors, and regulatory sanctions.
Common areas:
- Accounting standards (GAAP in the US, IFRS internationally)
- Tax reporting and remittance obligations
- Expense, reimbursement, and travel policies
- Anti-money laundering (AML) and know-your-customer (KYC) requirements (especially for FinTech)
- Internal financial controls and audit trails
If you handle money—payments, subscriptions, donations—you need financial controls. It's not optional.
Industry-Specific Compliance
Some industries have additional regulatory layers:
- Healthcare software – HIPAA, HITECH, and related healthcare privacy rules
- FinTech and payments – PCI DSS, AML, KYC, and financial services regulations
- Education technology – FERPA (student privacy in the US)
- Government and defense – FedRAMP, ITAR, and similar frameworks
If you're building software for a regulated industry, compliance isn't a nice-to-have. It's table stakes. You can't sell to hospitals without HIPAA compliance. You can't process payments without PCI compliance.
What a Good Policy Looks Like
Policies vary by topic, but well-written ones tend to follow a similar structure:
1. Purpose – Why does this policy exist? What risk does it address?
2. Scope – Who does this apply to? (All employees? Just engineers? Contractors too?)
3. Definitions – Key terms that need precise meaning. (What counts as "personal data"? What's a "security incident"?)
4. Requirements – Specific rules and behaviors expected. This is the meat of the policy.
5. Roles and responsibilities – Who owns this policy? Who approves changes? Who enforces it?
6. Escalation and enforcement – How are violations reported? What happens if someone breaks the policy?
7. Review cycle – How often is this policy reviewed and updated? (Annually? When regulations change?)
A policy that's missing any of these sections is incomplete. A policy that has all of them but is never followed is useless.
What Happens If You Ignore Compliance
Ignoring compliance isn't "moving fast" or "being scrappy." It's taking on unpriced risk.
The consequences can include:
- Regulatory fines and penalties. GDPR fines can reach €20 million or 4% of global annual revenue, whichever is higher. HIPAA violations can cost millions. CCPA penalties stack up per violation.
- Civil lawsuits. Class-action lawsuits for privacy violations, data breaches, or deceptive practices.
- Government investigations. Regulatory agencies can order audits, suspend operations, or impose corrective actions.
- Loss of customers and contracts. Enterprise customers will walk away if you fail a security audit. Partners will terminate agreements if you're out of compliance.
- Reputational damage. News of a data breach or regulatory fine spreads fast. Trust is hard to rebuild.
- Personal liability. In some cases, executives can be held personally responsible for compliance failures.
The good news: most compliance failures are fixable before they become disasters. The bad news: you have to actually fix them.
What You Need, By Business Type
The right starting point depends on what you do and how you operate. Here are typical minimum policy sets:
Basic Marketing Website
If you're just publishing content with no user accounts or data collection:
- Privacy Policy
- Terms and Conditions / Terms of Use
- Cookie notice (if you use analytics or tracking)
SaaS Product
If you're running a software-as-a-service business with user accounts:
- Privacy Policy
- Terms of Service
- Data Processing Agreement (DPA) for B2B customers
- Information Security / Acceptable Use Policy
- Refund and subscription terms
- Service Level Agreement (SLA) if you promise uptime
Healthcare-Adjacent SaaS
If you handle protected health information (PHI):
- HIPAA-aligned Privacy Policy and Security Policy
- Business Associate Agreement (BAA) with customers
- Notice of Privacy Practices
- Breach notification procedures
E-Commerce or Payment Processing
If you handle payments or sell physical/digital goods:
- Privacy Policy
- Terms of Service
- Refund and return policy
- Shipping policy (for physical goods)
- PCI DSS compliance (often handled via payment provider like Stripe)
- Fraud and chargeback policy
Marketplace or Platform
If you connect buyers and sellers, or users and service providers:
- Privacy Policy
- Terms of Service (separate for buyers and sellers if needed)
- Community Guidelines / Acceptable Use Policy
- Content moderation and takedown procedures
- Dispute resolution process
How to Actually Get Compliant
Compliance feels overwhelming because there's so much you could do. The trick is to focus on what you must do first.
Step 1: Identify what applies to you.
What regulations apply based on your industry, location, and customer base? If you have EU users, GDPR applies. If you process payments, PCI DSS applies. If you handle health data, HIPAA applies.
Step 2: Get the baseline policies in place.
At minimum, you need a Privacy Policy and Terms of Service. These are non-negotiable. Add a Cookie Policy if you use analytics or tracking.
Step 3: Make sure your policies are accurate.
Don't copy a competitor's privacy policy. Don't use a generic template without customizing it. Your policies should reflect what you actually do, not what some template assumes you do.
Step 4: Publish them and make them accessible.
Put your policies on your website, in your app, and anywhere users might need them. Link to them from your signup flow, footer, and account settings.
Step 5: Follow your own policies.
This is the part people skip. If your Privacy Policy says you delete data within 30 days of a request, you need a process to actually do that. If your Terms say you provide email support, you need to actually respond to emails.
Step 6: Review and update regularly.
Policies aren't static. Review them at least annually. Update them when:
- You launch new features that collect data
- You add new third-party tools
- Regulations change (like when CPRA went into effect)
- You expand into new markets or jurisdictions
Step 7: Train your team.
Everyone who handles user data, customer information, or financial records should understand your compliance requirements. This doesn't require formal training—a one-hour session or written guide works for most small teams.
The Bottom Line
Compliance isn't about generating paperwork. It's about operationalizing good decisions across your company.
It protects you from legal and financial risk. It protects your users and employees. It builds trust by making expectations explicit. And it makes it easier to scale, pass due diligence, and work with larger customers.
For most teams, the practical first step is simple: make sure the baseline policies are in place, published, accurate, and kept up to date. Set a calendar reminder to review them every six months. Build compliance into your product development process.
Do that, and you're already ahead of most companies.